Cheddar

Cheddar

Cheddar

A/B Cheddar's launch site

A/B testing Cheddar's launch site

From user feedback to a new onboarding

Role

UX/UI Design, Animation

Platforms

Web Responsive

Team

Designed at Input Logic with Caitlin Aboud & Nick Johnston

Designed at Input Logic with Caitlin Aboud & Nick Johnston

Introduction

Created by the talented team at Input, Cheddar helps people see where their money is going. There's no strict budgets to stick to, & especially no feeling bad when you don't, just simple categories that help users get a better understanding of their spending. Cheddar's brand, designed by Caitlin Aboud, is playful and laid back, leaning heavily on cheese-men illustrations to bring it to life.

Created by the talented team at Input, Cheddar helps people see where their money is going. There's no strict budgets to stick to, & especially no feeling bad when you don't, just simple categories that help users get a better understanding of their spending. Cheddar's brand, designed by Caitlin Aboud, is playful and laid back, leaning heavily on cheese-men illustrations to bring it to life.

I created a waitlist landing page to gather interest in the upcoming beta launch. I used a combination of smart animate in Figma and Jitter to create two unique animated landing pages for our team to A/B test. Based on conversion rates, I iterated on the animation timing and was able to increase conversion rates.

I created a waitlist landing page to gather interest in the upcoming beta launch. I used a combination of smart animate in Figma and Jitter to create two unique animated landing pages for our team to A/B test. Based on conversion rates, I iterated on the animation timing and was able to increase conversion rates.

I created a waitlist landing page to gather interest in the upcoming beta launch. I used a combination of smart animate in Figma and Jitter to create two unique animated landing pages for our team to A/B test. Based on conversion rates, I iterated on the animation timing and was able to increase conversion rates.

Introduction

Created by the talented team at Input, Cheddar helps people see where their money is going. There's no strict budgets to stick to, & especially no feeling bad when you don't, just simple categories that help users get a better understanding of their spending. Cheddar's brand, designed by Caitlin Aboud, is playful and laid back, leaning heavily on cheese-men illustrations to bring it to life.