Cheddar

Cheddar

Cheddar

A/B Cheddar's launch site

A/B testing Cheddar's launch site

From user feedback to a new onboarding

Role

UX/UI Design, Animation

Platforms

Web Responsive

Team

Designed at Input Logic with Caitlin Aboud & Nick Johnston

Designed at Input Logic with Caitlin Aboud & Nick Johnston

Introduction

Created by the talented team at Input, Cheddar helps people see where their money is going. There's no strict budgets to stick to, & especially no feeling bad when you don't, just simple categories that help users get a better understanding of their spending. Cheddar's brand, designed by Caitlin Aboud, is playful and laid back, leaning heavily on cheese-men illustrations to bring it to life.

Created by the talented team at Input, Cheddar helps people see where their money is going. There's no strict budgets to stick to, & especially no feeling bad when you don't, just simple categories that help users get a better understanding of their spending. Cheddar's brand, designed by Caitlin Aboud, is playful and laid back, leaning heavily on cheese-men illustrations to bring it to life.

I created a waitlist landing page to gather interest in the upcoming beta launch. I used a combination of smart animate in Figma and Jitter to create two unique animated landing pages for our team to A/B test. Based on conversion rates, I iterated on the animation timing and was able to increase conversion rates.

I created a waitlist landing page to gather interest in the upcoming beta launch. I used a combination of smart animate in Figma and Jitter to create two unique animated landing pages for our team to A/B test. Based on conversion rates, I iterated on the animation timing and was able to increase conversion rates.

I created a waitlist landing page to gather interest in the upcoming beta launch. I used a combination of smart animate in Figma and Jitter to create two unique animated landing pages for our team to A/B test. Based on conversion rates, I iterated on the animation timing and was able to increase conversion rates.

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Introduction

Created by the talented team at Input, Cheddar helps people see where their money is going. There's no strict budgets to stick to, & especially no feeling bad when you don't, just simple categories that help users get a better understanding of their spending. Cheddar's brand, designed by Caitlin Aboud, is playful and laid back, leaning heavily on cheese-men illustrations to bring it to life.